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Sunday Sunscreen is a conceptual sunscreen brand for people (and more specifically, men) who don’t like suncreen. Sunday’s goal is to educate the importance of daily sun protection.
Categories
Branding
Art direction
Digital design
Packaging design
Animation
Roles
Researcher
Creative Director
Designer
Sunday’s ethos is to make sunscreen as fun and as easy as possible. When designing the brand, I wanted to make sure Sunday was approachable, straightforward, and informative in order to attract a larger crowd. I chose typography, colors, and photography that were warm, friendly, and with a slight sense of sophistication.
Rates of skin cancer are skyrocketing with men. Men are generally uninformed, disinterested, and unsure why they should apply sunscreen.
Sunday needed to inform and rebut common SPF misinformation and then introduce sunscreen as the simple solution and introduce the habit of daily treatment.
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Problem
56% of adult Americans rarely or never apply sunscreen. 26% of women wear sunscreen daily compared to the 11% of men. The rate of skin cancer and melanoma have increased over the last decade and more than half of skin cancer deaths were young men.
Sources: 1 2 3 4
Research discoveries
Why don’t people (specifically men) wear sunscreen?
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Misconception of sunscreen being a cosmetic skin solution (that’s also mostly targeted toward women) and not a medical and daily necessity.
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Inconvenience of applying and reapplying sunscreen due to the texture being greasy and leaving a shiny white cast.
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