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Internet Archive is a non-profit digital archival library with the mission of "universal access of all knowledge." This conceptual rebranding and web project imagined the non-profit with a uniform, focused, and contemporary design.
Focus
Branding
UI design
Roles
Researcher
Designer
Buggy is a conceptual insect protein company and subscription service brand with a mission to change the general public’s perspective of entomophagy (insect eating) from “yuck” to “yum” and revolutionize the meat and alternative protein industry.
Categories
Identity design
Packaging design
Social media design
Roles
Researcher
Designer
Challenges
The user experience of the current Internet Archive site can be characterized as outdated, cluttered, and challenging to navigate. Web archives involve many moving parts that demand a concise and clear presentation of information.
Solution
The re-brand and web update allow viewers to find content and information in a clean and streamlined way. Potential distractions are removed, and focus on the content makes access to knowledge easier.
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